Right now I am up to my ears in writing my book, Mom Blogging for Dummies. I have a packed folder of bookmarks with tons of statistics and data on social media moms and mommy bloggers. The information has been surprisingly scattered all over the web and difficult to find. I really thought someone would have collected some solid market research for our industry and put it all in one place.
Then earlier this week, my friend Barbara shared a link on Facebook – 23 Social Media Facts to Share with Executives. Jeff’s post is truly worth a permanent place in your bookmarks. And at the end, he invites us to come up with our own posts on stats and facts. I happily took him up on it. So, if you were looking for proof that mommy bloggers are a force to be reckoned with, then you have come to the right place.
- Parenting and pregnancy websites are the top source moms and expectant moms use to learn about products and services. (eMarketer)
- 3.9 million women with children write blogs in the US. By 2014, that number will jump to 4.4 million. (eMarketer)
- 55% of active (daily) social media moms said they made their purchase because of a recommendation from a personal review blog. (NPD Group, Inc. via Technorati)
- Of the 3.9 million mom bloggers, only 13% of them primarily write about parenting and 9% about family updates. That means mom bloggers are vastly more likely to write about topics other than being a mom. (Technorati)
- Mom bloggers are 21% more likely than the general blogging population to be approached by a brand. (Technorati)
- Moms are picky about what brands they blog about – a whopping 77% of mom bloggers will only write about products or brands that they approve of. Another 14% will write about brands or products they boycott. (Technorati)
- 18.3 million internet users who are moms read blogs at least once a month. (eMarketer)
(I estimate more than that, because not all people can distinguish between a blog and a website).
- 60% of Mom bloggers say they blog about brands they love or hate, compared to only 50% of the general blogging population. (Technorati)
- 87.1 million women online are active on a weekly basis in social media (including blog interactions, Facebook, message boards, and other social networking sites). (BlogHer/iVillage)
- One in four of moms have purchased a children’s product because of a recommendation from a social networking site or blog. (NPD Group, Inc. via SFGate)
- For the 20+ million BlogHer Network audience, engaging in reading blogs is their number one regular online activity, above watching TV, visiting Facebook, or reading other traditional media sources such as newspapers or magazines. (BlogHer/iVillage)
- Because of blogging, 24% of surveyed women watch less television, 25% read fewer magazines and 22% read fewer newspapers. (BlogHer via Kim Vallee)
- One of the strongest driving reasons that moms use technology is to be able to monitor what their kids are doing. (BlogHer)
- Moms mention brands an average of 73 times per week compared with just 57 among males. (eMarketer)
- 90% of moms are online vs. just 76% of women in general. (eMarketer)
- 66% of moms believe word of mouth is credible. (eMarketer)
Do you have additional mom blogging statistics to add? Please leave them in the comments with a link to the source!
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GREAT resources for mom social media, blogging, online marketing power is the hidden gem, Have Mom~entum by Holly Pavlika of Big Fuel.
Here’s great stuff they’ve shared with all 2010 results:
Strong presentation, tons of stats & data social media mom specifically & beyond: http://www.slideshare.net/asavar/momentum-by-big-fuel
Facebook Mom Marketing 2010 report:
Moms Rule, Dining & Grocery 2010 report:
An Okay, The New Mom 2010 brief report:
And, literally everything she posts on her blog, but her twitter feed she always shares hot news, data & research rarely shared or publicized in the “normal” mom blogger circles, for example:
I’ve highlighted her often lost research on my blog a couple times, and we’ve become dear twitter pals. As she highlighted my detailed research for my latest niche
Just in case you want to know what I’m up to these days 😉
All these reports should give you tons of stats & facts to add to your wonderful new project & array of speaking gigs! Because I haven’t seen anything quite as comprehensive, at least not coming from 1 source.
Oh, here’s Holly’s twitter handle too
Geez, I have post all these links again
Fabulous post — I will be bookmarking this one permanently too! 🙂
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Great information and congrats on your upcoming book!
This is great info, thank you! And wow, all the links from Ponn as well. I’ll be bookmarking these.
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Hmmmm. I didn’t realize some of those stats. The fact that most of us only write about what we like was actually interesting; I thought that I was the only one who did that! I end up contacting companies and telling them that their product didn’t appeal to me and they are usually quite happy that I am forgoing the review!
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Thanks for compiling these great stats! We do a lot of work with mommy bloggers, and I am currently proposing that our company hire two people to manage our blogger relationships full-time.
Thanks to your article, I’m able to show my partners just how important these relationships are!
If anyone reading this has a blog and would like to review our products, please reach out to me at firstname.lastname@example.org
Hi Wendy! Thanks for stopping by my blog. I’m bookmarking yours, and although I’m not a mom, I know I can benefit from your expertise!
I’m so excited for your book and love the amazing facts that you have to share. I’m a mom blogger but i have also worked in marketing for large corporations for most of my career. I see the parallel of both worlds and I just love it. In fact, I’m a featured blogger for my company about families etc.
Keep up the fantastic work! I have learned things mostly from Trial and error and I only started my blog website this past June, I have increased my clicks and views by 200% and am meeting so many people.
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I didn’t realise those sorts of stats either. Very interesting..
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I guess most of us moms do blogging nowadays since its our way of sharing our experiences to other moms or mom-to-be. It also gives us a chance to read and ask advises regarding parenting, cooking, housekeeping, etc, to other mom bloggers out there. 🙂
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