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Business December 15, 2010

Mom Blogging for Dummies – Coming Soon to a Bookstore Near You!

If you’re even reading this blog post, it probably means I’ve known you for a very long time. 🙂 Yeah, I don’t update much around here. I get my personal chatty stuff out on Facebook, and all my bloggy stuff out on Woo! Jr. (and my even newer Copycat Crafts). So all of my readers here probably know me from my eMom days – I’m feeling old!

But I have big news to share with you – lil’ ol’ me is writing a book! That means I have to get back on top of my A-Game and stay on top of things! Yeeks.

Mom Blogging for Dummies Coming SoonMom Blogging For Dummies is coming soon – soon enough to be ready for BlogHer next year, in fact. Besides a completely crazy writing deadline, this also means Ii’m hiring writers for Woo! Jr. (So message me if you are interested!)

This is a book that has been inside of me since 2007 – the year, in fact, that I bought the domain Sure, mom bloggers can learn a ton about blogging from any regular blogging book. But in my book, I’ll be paying special attention to working with brands, finding sponsorships, dealing with PR pitch overload, and the nuts and bolts of reviews and giveaways. 54% of moms who blog have been approached by a brand compared to only 33% of the general blogging population. I aim to write a toolbook to arm these women with the knowledge they need to leverage these brand opportunities to their advantage!

The best part is that I’ll get to write about so many of my amazing friends, peers and colleagues and share this spotlight with all of you! YAY!

This also means that I am stepping up my speaking schedule big time in 2011. I’m already confirmed to speak at Tory Johnson’s Spark & Hustle, MJ Tam’s Brands & Bloggers  Summit, and Kelby Carr’s Type A Mom/Parent – and am working on many more.

No more lazing around with the dog for me!

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  • Kelvin Kao
    Kelvin Kao
    December 16, 2010

    Ah, eMoms at Home. That felt like quite a while ago. The first mommy blog that I’ve ever read too!

    Congrats on the book!

  • Wendy
    December 16, 2010

    Kelvin – I’m always so happy to see you on the internets! 😉

  • Bob Firestone
    Bob Firestone
    December 16, 2010

    Congratulations on the book! It sounds like you are going to be covering some areas that no other blogging book has covered and that is exciting.

    For those of us who don’t know when is BlogHer 2011?

  • Sarah Lewis
    Sarah Lewis
    December 16, 2010

    Congrats on the book, Wendy! That’s very exciting. I hope to make it to BlogHer next year, so I’ll get you to autograph my copy. 🙂

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  • Lisa Marie Mary
    Lisa Marie Mary
    February 17, 2011

    That’s awesome, Wendy! I can’t wait to read it!

    Copycat Crafts is way too adorable – I love it!

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  • Jenny
    April 9, 2011

    that’s funny! i’ma have to check this out.

  • Kriss Longo
    Kriss Longo
    May 17, 2011

    Congrats Wendy! I happen to come across an article that was talking about your new book. Would it help me? I just launched a lighthearted apparel brand for moms called Authentic Mom. I would like to share my product with mom bloggers, but I am feeling a little overwhelmed on where to begin. Do you think this book could help me to understand the mom blogging world?

  • Wendy
    May 17, 2011

    Hi Kriss – I’m going to post my answer here, but also on the Mom Blogging for Dummies Facebook page so that others can benefit from the information (

    If you have an apparel line you want to market to moms via blogging, there are two primary ways to accomplish this:

    Start your own blog on your site. You can use your blog as a way to promote your cute t-shirts, engage with other mom bloggers, and increase your site ranking in the search engines. I *highly* recommend this, and yes, my book does specifically cover ways to use your blog to help you sell products. I also feature several case studies that would be relevant to your particular Authentic Mom clothing line.

    The other way is to get other moms to blog about your products. My book will tell you a lot about how blogging moms interact with advertisers and brands online, but it is written from the perspective of the blogger. I don’t discuss how to approach bloggers to write about your products. I’d recommend Maria Bailey’s Mom 3.0 book for more information on that:

    Feel free to drop by the Facebook page to see if anyone else has anything to say about this! 🙂

  • Traci Bell
    Traci Bell
    August 31, 2011

    I will definitely have to check this out. I saw the recommendation on The Work At Home Woman.