If you are looking for proof that social media moms are highly influential, here are the facts and statistics to build your case.

I woke up today to find my name on a list.

In December 2008, Kmart launched their first large-scale social media marketing campaign, choosing 6 influential bloggers to promote the Holiday Hoopla Contest. The campaign reached more than 2.5 million people and increased Kmart’s Social Media Index by 59%.