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Business October 28, 2009

The Story of Selling My Business

During my keynote panel at BlogWorld last week, I was able to make the announcement that I have sold Sparkplugging – and I honestly didn’t anticipate the flurry of questions that would come my way since then! So for all of you asking for the back story – here you go. 🙂

The Deal That Almost Broke Me

Last October, I was approached to sell Sparkplugging by a different company. Thinking this was a perfect match and that everything would go according to ‘plan’, I started getting ready to let Sparkplugging go. I began a new project, said my emotional farewells, and then the economy slammed me in the face and the deal fell through. I was devastated at the time – and found myself in a difficult position. My fledgling new kids network was taking off better than I had expected, I was burnt out on business writing, and suddenly I was stuck with a business that I had just spent 4 months saying goodbye to.

For a while, I didn’t really know what to do. So I hired Kelly McCausey to be the Senior Editor of Sparkplugging to buy me some time to determine what was the next best move. In the meantime, my kids network started not only replacing, but surpassing my Sparkplugging income, and I was even less interested in going back to something that was so much more work for so much less ROI.

Letting Go

I ended up turning to my weekly mastermind group of friends for advice – and lo and behold, one of them was interested in taking Sparkplugging off of my hands. My old co-author on Sparkplug CEO – Dawud Miracle (and a business partner) soon purchased the site in a deal that was 20 times better than the one that fell through 7 months earlier. Then he lays the news on me that they have hired Easton Ellsworth to be Editor, because Kelly wanted to move onto other projects.

And then I cried.

I cried because I was so happy that my “baby” was now in the hands of dear friends. I cried because I had worked for this 3 and a half years, and finally saw the fruits of my labors. I cried because I was closing a chapter in my life that was both blissful and painful. And I cried because somehow I doubted the universe had my best interests at heart when I lost the first deal, only to find that the universe totally carried me through to exactly where I needed to be.

What I’m Doing Now

What I find probably most interesting of all is that Woo! Jr. is everything that Sparkplugging wasn’t – and everything that I wanted it to be. Sparkplugging was best monetized through consulting and product sales – two avenues I tried and absolutely hated. I wanted a blog network monetized by affiliate revenue and advertising, and I didn’t want to have to hire writers anymore. My 7 Woo! Jr. sites just surpassed 1 million page views this October, and seriously – my life couldn’t be more awesome. I don’t have to travel and speak anymore to promote myself, I get to make crafts with my kids, and I’ve finally replaced my old income from the corporate world.

2009 was a rough year in many ways – I had some health issues, experienced a difficult betrayal of a friend, and I thought I might have to shut Sparkplugging down at one point. If I had to choose between it and my health, well, the blog was going to go. But I swear that God works in mysterious ways, because all the things that I thought went wrong this year were actually the very things that set me on the right path to where I am right now.

You know that saying – what comes around, goes around? Well for many years I sent around great karma, waiting for it to come back. And waiting. And waiting. And now it’s here, and I honestly have a difficult time putting my gratitude into words. I’m grateful to all of the writers I’ve worked with along the way, grateful to my husband for supporting me when I wasn’t making a cent, grateful to my kids for putting up with all the long work hours, grateful to my friends who helped my website grow, and grateful to my God for bringing me here.

Yeah. 🙂

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  • Duong Sheahan
    Duong Sheahan
    October 28, 2009

    I am very happy for you. You deserve the best. You are precious and strong women. Wishing you continued blessings in every area of your life….health, family and business.


  • Michelle Lamar
    Michelle Lamar
    October 28, 2009

    Happy to hear your great news—-you deserve this and I’m so happy to hear about the sale. Can’t wait to catch up with you!

  • Amber
    October 29, 2009

    Do you KNOW how disgustingly happy I am for you??? I know how hard the past year has been….and I know what you have gone through– and i’m not sure too many people could have withstood the pressure. You are one tough and amazing cookie !! Congrats Wendy!! You deserve it 😉

  • George
    October 29, 2009

    Thanks for posting this Wendy. I am so glad for you and happy for Dawud as well. He has picked up an awesome website.

  • Kelvin Kao
    Kelvin Kao
    October 29, 2009

    Ah, a Miracle saves the day. 😉

    Ah, the deal falling through, the health problems, the stress, etc. are all bits and pieces we’ve seen on Twitter but haven’t really seen you blog about. Good thing that everything worked out. I am happy for you. 🙂

  • Patrick
    November 1, 2009

    Super happy for you, Wendy. 🙂

  • Karen Putz
    Karen Putz
    November 2, 2009

    Wendy– I’m happy for you and I know that this blog is in amazing hands with Easton and Dawud guiding it.

  • Easton Ellsworth
    Easton Ellsworth
    November 2, 2009

    We’ll take good care of Sparkplugging, Wendy. Thank you for taking it so far in such a short time. You are amazing. Keep up the awe-inspiring work!

  • Sarah LewisSarah Lewis
    Sarah LewisSarah Lewis
    November 4, 2009

    I’m way behind on my blog reading, but just had to pop in and say, “Yay, you!” when I read this.

    What a wonderful thing that you’re able to apend your time doing things you love, with people you love, AND earn a living! Very happy for you! 🙂

  • Loretta
    November 7, 2009

    What a powerful story this is, and with a happy tears ending, even more awesome. When your business is bringing you stress, selling is often the best thing in the world, and you’ve proven that here with your story. So glad that you’ve shared this with everyone.

  • Rahman Mehraby
    Rahman Mehraby
    November 21, 2009

    Thanks for sharing your story with us. It’s amazing to see how blogging can change one’s lifestyle and boost businesses like yours.
    BTW, you’re an inspiring writer. Of course, you don’t need one!

  • Martin Neumann
    Martin Neumann
    December 9, 2009

    Woah there!!! I’m real slow with the news these days (or, I’ve purposely slowed to a crawl).

    Congrats Wendy on getting out before it got you – you’ve been a true friend through some of my rougher periods this year (and little did I know that you were having your own issues).

    I believe in karma – and seeing your passion in your new venture – that karma has gently laid it’s foundations onto a new (and evolving) you.


    Your Aussie friend,

  • doug
    December 21, 2009

    wendy, congrats on the sale. you must be so happy to see all your work and effort finally paid off. excited to learn more about Woo. best of luck in 2010!

  • Brandie @ The Home Office Organizer
    Brandie @ The Home Office Organizer
    December 28, 2009

    Isn’t it funny how life takes us where we didn’t think we’d go, and somehow we end up right where we want to be? I am so happy things are going well for you. You are an inspiration to many, whether you know (or recognize) it, W.
    Here’s the creating the lives we love! 🙂

  • J.D. Meier
    J.D. Meier
    April 26, 2010

    > exactly where I needed to be
    Now that is a Hallmark ending … and a fairy-tale beginning 😉

  • Scott aka This Daddy
    Scott aka This Daddy
    October 27, 2010

    WOW, all I can say is that I am in love with the Woo Jr site. I stumbled acroos you from looking for coloring pages for my kids. You have something wonderful going on and I cant wait to get home tonight and show the kids the Woo Jr site.

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  • Kelly Lester
    Kelly Lester
    September 29, 2011

    Wow. This brought tears to my eyes. Patience, karma, and hard work DO pay off 🙂 It is SO affirming to read your story and be reminded of that as I struggle along, somewhat unbalanced and searching for the right path more often than I care to admit. Congrats to you Wendy. From the cheering section… Kelly

  • Gareth Morgan
    Gareth Morgan
    February 21, 2012

    WOW! I’m totally into Karma too, so thank God to see it working in full effect! ; )

    Great post. Inspirational and motivational.

  • Simon
    March 28, 2012

    “I cried because I was so happy that my “baby” was now in the hands of dear friends. I cried because I had worked for this 3 and a half years, and finally saw the fruits of my labors. “<—-wow, can really feel this… Worked 2 years myself, on "making money online", with barely any success. ,Then, upon stumbling on some people – who are actually both making money and ethical – I've really learned how this is done. And, the sigh of relief, I got when I realized that, was huge.

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